BIG PLANS - LITTLE CHAT
In October of 2016 I sat down with the creatives of creative agancy Rothko and had a chat about what I could do for their new client. Their client was AIB and they were about to launch a new campaign. Their hero branch on Grafton Street, Dubin, was announcing l a new business model. Later opening hours, simpler ways to talk to bank advisors and at more convient times. They wanted to speak to new home buyers who were shitting it about walkinginto a bank and anyone who wanted money to set up their business but too scared to get past the title "window shopper."
The idea was based around the tag line - Big Plans - Little Chat. In short I would create the woodcut charcters in conversation ( little chat ) and their big plans ( dreams ) which would be hand built models above them similar to a speech bubble. There were 3 different window dream scenes - The new business customer, the new home couple and the family looking for the bigger home. We worked with WDisplay to create gallery style windows that stood up to the already stong Grafton Street window displays such as Brown Thomas and other neighbouring retailers.
Client - AIB
Agency - Rothco
Instalation - WDisplay
Video - Trev Whelan - Little Wolf Productions
DATE - OCT - DEC 2016